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Category Archives: Advertising

Advertising tech: Targeting, Indexing, Pricing, Relevance, Click Fraud, SEO, SEM, etc.

Showing why bloggers need to know (more than just) a little about semantics

Posted on August 3, 2012 by Tim M
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Did you know that the reading level at which you write your blog post (say, 6th grade level versus 11th grade level) can have a lot to do with how much the post is shared on social media? Continue reading →

Posted in Advertising, Platforms, Research | Leave a reply

Conversation Targeting Put Before Experts

Posted on June 6, 2012 by Tim M
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Yesterday I presented some facts about Conversation Targeting at the Semantic Technology and Business conference — a crowd of experts in semantic technology and applications. We had a real breakthrough to talk about, with the stats to back it up. Continue reading →

Posted in Advertising, Audience, Platforms, Research | Tagged Ad Tech, context, semantics, sentiment, targeting | Leave a reply

Tech Take-Aways from the 2012 CM Summit

Posted on May 17, 2012 by Tim M
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While oriented primarily to marketers, much of this year’s Conversational Marketing Summit was about the intersection of marketing and technology on the Web. Here are a couple of powerful themes that emerged during the jam-packed 2-day event. Continue reading →

Posted in Advertising, Research | Tagged Analytics, CMSummit, Data Scientist, Imagesphere, NLP, semantics, Social Media | Leave a reply

The art of building AI-powered applications (Part 2)

Posted on March 16, 2012 by Tim M
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What’s the difference between a gourmet chef and an engineer who tries to cook something for dinner? What’s the difference between a Jack-of-all-trades and an AI expert? Read on… Continue reading →

Posted in Advertising, Research | Tagged AI, software development | Leave a reply

A brief history of Federated Media

Posted on March 15, 2012 by Peter R
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Ever wonder how Federated Media Publishing got its start? Well, you’re in luck. John Battelle, Founder and Executive Chairman of FMP, just posted about it on the Signal blog. Check it out.

Posted in Advertising | Tagged Ad Tech | Leave a reply

The art of building AI-powered applications (Part 1)

Posted on March 2, 2012 by Tim M
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There’s an admission I’ve heard from all the people I know who practice applied artificial intelligence, i.e., those who actually build real products and applications out of AI components, and it’s this: putting AI into the real world is just as much an art as it is a science. Continue reading →

Posted in Advertising, Research | Tagged AI, software development | Leave a reply

“EverythingSense”

Posted on February 7, 2012 by Tim M
1

“Bloggers have to eat.” I remember John Battelle saying that the first time I sat down to have a conversation with him.  It was part of his conveying to me why he was inspired to found Federated Media Publishing (FMP). … Continue reading →

Posted in Advertising, Research | Tagged authorship, semantics | 1 Reply

Something big is happening

Posted on February 2, 2012 by Todd V
2

Federated Media Publishing has made some major changes during the past 12 months. But something bigger and more fundamental is at hand. Continue reading →

Posted in Advertising, Audience, Platforms, Research | Tagged Ad Tech, context, semantics, targeting | 2 Replies
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