Yesterday I had an elite crowd.

I presented some facts and figures about FMP’s Conversation Targeting system to the Semantic Technology and Business crowd in San Francisco — folks who themselves are experts in semantic technology and applications.

As the name of the conference suggests, this crowd is interested not just in the technology, but also the business model around it.  So I really tried to talk about how the technology and business perspectives needed to meld in order for this type of project to really take off.

The real breakthrough in this is how we found a way to provide smarter, narrower targeting while increasing inventory instead of reducing it.  And how we made things better for advertisers, publishers, and users all at the same time. That’s the real trick.

If you want to know more, you can view the deck on Slideshare or read this piece for which I was interviewed.

SemTechBiz is a gem of a show, and anybody wanting to get smarter about content should check it out.