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Tag Archives: Ad Tech

Conversation Targeting Put Before Experts

Posted on June 6, 2012 by Tim M
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Yesterday I presented some facts about Conversation Targeting at the Semantic Technology and Business conference — a crowd of experts in semantic technology and applications. We had a real breakthrough to talk about, with the stats to back it up. Continue reading →

Posted in Advertising, Audience, Platforms, Research | Tagged Ad Tech, context, semantics, sentiment, targeting | Leave a reply

A brief history of Federated Media

Posted on March 15, 2012 by Peter R
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Ever wonder how Federated Media Publishing got its start? Well, you’re in luck. John Battelle, Founder and Executive Chairman of FMP, just posted about it on the Signal blog. Check it out.

Posted in Advertising | Tagged Ad Tech | Leave a reply

Something big is happening

Posted on February 2, 2012 by Todd V
2

Federated Media Publishing has made some major changes during the past 12 months. But something bigger and more fundamental is at hand. Continue reading →

Posted in Advertising, Audience, Platforms, Research | Tagged Ad Tech, context, semantics, targeting | 2 Replies

Conversation Targeting: How it’s different

Posted on January 31, 2012 by Tim M
8

Conversation Targeting – a new ad product we launched recently, to much success — is based on some strong semantic technology. However, it’s probably not what you think it is. Continue reading →

Posted in Research | Tagged Ad Tech, context, semantics, targeting | 8 Replies
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